Must-See Social Media Marketing Success Stories
Standout Social Media Success Stories: It is something important the story tries to tell us—something that might help us in our lives. Not every story has a theme, but it’s best if it does. -Aaron Shepard Tell Your Business Story With Facebook Just as each story benefits from a theme, your business also benefits from a well thought out theme.
Social Media is just the place to present it
How To Stand Out On Social Media
When you tell the story of your business through Social Media Marketing, you are shaping the view your consumer sees in your favour.
Make sure your basic business information is up-to-date. Things like hours, location, and a link to your website will make it easier for you to be found. Use the “About” section to tell your story and explain your business’s mission.
Include a page photo and cover photo to show off your business.Who Are You?
To further look at how a well throughout Facebook page can help your business, let’s use an example of a local bar owner. Your bar has live music every Saturday night and food and drinks specials throughout the week.
These are great opportunities to tell your potential customers what your business is about through pictures, links, and events. You can post photos and videos of the band leading up to Saturday night, link to the band’s page to increase exposure, and post pictures and descriptions of your food and drink specials each day.
When I visit your page, I will start to see a brand through the story you are telling. I will immediately know that you have food and drink special each day, and what they look like. I will walk in the door with a picture in my mind of what is going to be on my plate. I will know I can see a new band on the weekend, and will even know what the band sounds like.
Keep Your Page Current: always content is the king of all website
As much as a well thought out, a Facebook page can help your business, a poorly thought out Facebook page can hurt it too.
If the same bar owner created a Facebook page, posted the specials and live bands, but failed to update the page in over a year, I would get a completely different view when I visit the page. Now I will think the specials and live music must be a thing of the past and will very likely keep searching for the next great venue.
Make Your Story Great With Us
The fact is that more and more consumers are turning to Social Media, especially Facebook, to research places to eat, socialize, shop, and even who to hire for a particular project or job. When they get to your page, what do you want them to see?
A great, well told story of your business? Or another abandoned Facebook page in the crowd?
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